Growing your e-commerce business without improving the conversion rate is not easy. Having a customer base is necessary to improve your business. An increase in the number of website visitors won’t help, until you are able to convert them to your real customers and generate revenues.To some, the task of boosting conversion rates for your online store may seem difficult.
But is it that hard? Certainly not!
In this article, you will learn some useful hacks that will help you improve the conversion rate of your e-store.
E-commerce conversion: Must Know Facts
The e-commerce conversion rate is referred to the percentage of e-store visitors who make a purchase. To figure out your e-conversion store’s rate, divide the total number of conversions by the total number of visitors.
The total number of conversions/number of visitors x 100= Conversion rate.
As conversion is directly related to website user-experience, designing and developing an online store can be a challenging task. A typical conversion for your e-commerce store could be an online sale or even adding things to a cart. It might be anything from signing up for emails to adding items to wish lists.
Useful tips to increase e-commerce conversion
Improving the conversion rate of your online store is entirely feasible if you know-how. We’ve detailed some of the helpful tips offered by prominent e-commerce development services providers to assist you to improve your online store’s conversion rate.
High-resolution photos and videos on product pages:
What is the first thing a visitor does after visiting the online store?
They start looking for products. This can only be done by looking at the photographs on the store’s website. But how will you persuade a consumer to purchase your products if the images are of poor quality? You must include high-resolution images or videos of your products on product pages. After all, showing them high-quality photos of your products makes it easier to persuade the customers to buy the products.
Offer coupon codes:
Discounts on purchases would be greatly appreciated by consumers. You can provide customers with coupon codes when they check out.
Make coupon codes that are only valid for a limited time. When your customers are notified that the coupon codes are about to expire, they will buy something to use the coupon codes on. This is an intriguing and effective method for increasing conversion rates.
Simplify the checkout process:
Customers dislike e-commerce sites that have a difficult checkout process. If your online store’s checkout process is too slow or cumbersome, customers will quit right away.
With the assistance of a top e-commerce development services provider, you can build your e-commerce store’s checkout point in such a way that customers have no trouble completing their orders.
Maintain a competitive price range:
Both physical markets and e-commerce markets have knowledgeable customers. To be more specific, we can say that they know how much to pay or they have already set a benchmarked price in their mind for a particular product.
As a competitor in a competitive market, you must charge either a price equal to the market rate or a price below the market rate. Offering a reasonable price will surely result in bulk sales and greater profit.
Appealingly present your product:
We know it seemed the very old idea of marketing, that you should present the product visibly good. Even though this trick is old but it is effective.
You can use this trick more effectively by displaying your product with good content with which your target customer can easily connect. You have to make them realize why they need your product or services.
You may have already realized that a decent product presentation can help you build a strong consumer base. By following this hack, you’ll be able to boost your conversion rate as well.
Customized user experience:
When you create an e-commerce site that offers a personalized user experience, you get to the point where a visitor becomes a customer. It is feasible to improve the individualized customer experience of your online store by hiring professional assistance. This not only boosts current-year revenue but can also help you acquire insight into industry patterns in the future. Shoppers should look for online stores that are simple to explore and quick to finish transactions. Your conversion rate will certainly increase and you can observe the change.
Catching maximum eyes quickly:
The First chance is your last chance; use your first chance to the fullest. Yes, maximum visitors may judge your website within a second after visiting the home page. So, you have to grab their attention within that span only.
But how can you do so? Try to provide eye-pleasing pictures of your product on the homepage, or try to put catchy lines which can define your brand.
Keep all of your CTA buttons in the same place on all of your pages. This makes it simple for purchasers to locate such buttons anytime they need them. ‘Add to wishlist,’ ‘Add to cart,’ etc. are the important CTA buttons on an e-commerce store. Buyers typically check for such buttons while browsing your online store, so keep that in mind.
Some CTA buttons should be appropriately present on each page. For example, the ‘add-to-cart option should be available on all product pages. Above all, buyers should be able to see the ‘proceed to checkout option on the cart page.
Prepare error-free copy:
Making a copy that is devoid of spelling errors is unquestionably desirable. After all, people are more likely to take you seriously if your ad copy is error-free and is created with care. Make sure you don’t make any little errors that may have a detrimental impact on the conversion rate of your online store.
Increasing a company’s conversion rate is unquestionably important. After all, it has a direct impact on your company’s success. It can, however, be difficult if you are unfamiliar with the successful method. So, if you take the recommendations we’ve provided, you’ll notice an increase in your conversion rate. And, to give the best user-friendly experience to your online store visitors, get a glitch-free e-store designed and developed by the best e-commerce website development company like Esolz Technologies and reach the apex of success.