Crypto or cryptocurrencies are an economical digital solution invented in need of privacy. Computer coding and a long range of high-end technologies are combined to bring this revolutionary invention, changing our perspective towards currency. Many business giants have already taken the initiative and are investing in crypto websites and making fortunes with that.
According to a report, the cryptocurrency adoption rate is set to reach 20% of global internet users by 2030. Globally, more than 320 million cryptocurrency users utilize this historical innovation with the help of various crypto websites or platforms. The market of cryptocurrency is expected to reach 2.2 billion USD by 2026.
So, if you want to dive into this ocean of opportunities, you need to play it smartly, and SEO is a major marketing strategy that can give you a head start.
Let’s start with an overview of SEO in the context of a crypto website.
SEO for Crypto Websites: An Overview
SEO for crypto or cryptocurrency refers to the application of search engine optimization techniques specifically tailored to websites, content, and keywords related to cryptocurrencies. It involves optimizing a crypto-related website to improve its visibility and rankings in search engine results pages (SERPs) for relevant keywords and queries to crypto-related topics.
These include cryptocurrencies, blockchain technology, crypto exchanges, ICOs (Initial Coin Offerings), crypto wallets, and many more. With the help of this marketing strategy, you can generate organic traffic and enhance your online presence.
If you are wondering why your crypto website needs SEO, then go through the following,
The crypto industry is highly competitive, with numerous websites competing for attention. Only 7% of users scroll past the third page of search engine results, while 75% never scroll past the first.
If you integrate SEO into your Crypto website, it helps you to improve the visibility in search engine results pages (SERPs), making it more likely for users to find and visit the site. With higher visibility, your crypto website will get more organic traffic and potential customers.
SEO allows you to target specific keywords and phrases related to cryptocurrencies, blockchain technology, and other crypto-related topics. By optimizing your website for relevant keywords, you can attract highly targeted traffic from search engines, which increases the chances of attracting interested visitors who are more likely to engage with your content, products, or services.
Credibility and Trust
Over 90% of online experiences reportedly start with a search engine, according to certain research. When a crypto website appears prominently in search engine results, it enhances its credibility and trustworthiness in the eyes of users.
Many people trust search engines to provide them with reliable and reputable sources of information. By implementing SEO techniques, you can improve your website’s rankings and establish your brand as a credible and authoritative source within the crypto industry.
SEO helps in building brand awareness for your crypto website. When your website consistently appears in search results for relevant crypto-related queries, it increases brand exposure and familiarity. Users are more likely to remember and recognize your brand when they repeatedly see it in search results, which can lead to increased brand loyalty and customer retention.
Long-term Organic Traffic
Unlike paid advertising or other forms of promotion, SEO has the potential to generate long-term organic traffic for your crypto website. By ranking well in search engines for relevant keywords, your website can attract continuous organic traffic over time without incurring ongoing advertising costs.
SEO can be a cost-effective strategy compared to paid advertising campaigns. While it requires an investment of time, effort, and resources upfront, the long-term benefits can outweigh the costs. Once your website achieves higher rankings and visibility through SEO, you can continue to receive organic traffic without having to pay for every click or impression.
The crypto industry is constantly evolving. Every day you will notice new projects, technologies, and trends that are emerging. By implementing SEO strategies, you can stay competitive and keep up with industry changes. Regularly optimizing your website and creating valuable content can help you maintain and improve your search engine rankings, ensuring that your crypto website remains visible and relevant to your target audience.
SEO Components For Crypto Websites
You probably have a compelling idea about the advantage of integrating SEO for crypto websites. Now, we will help you create your SEO strategy to boost your crypto websites and enhance your online presence, which ultimately helps you get more committed users.
Before going into the technicality, let’s discuss the core components of SEO for crypto websites.
Generally, SEO works based on three core components which are as follows,
Technical SEO refers to the optimization of your website’s technical elements to improve its search engine visibility and ensure that search engine crawlers can effectively crawl, index, and understand your website’s content.
It focuses on the backend aspects of your website, addressing technical issues that may hinder its performance in search engine rankings. The goal of technical SEO is to create a solid foundation that enhances your website’s accessibility, user experience, and overall search engine friendliness.
Technical SEO includes website crawling and indexing. Also, site speed, performance, mobile responsiveness, and URL structure fall into this category. Furthermore, site architecture, navigation, schema markup, website accessibility, SSL and website Security are part of technical SEO.
Another component of SEO for crypto websites is On-page SEO. It refers to the practice of optimizing individual web pages to improve their visibility in search engine results and attract organic traffic.
With its help, you can optimize various on-page elements and factors directly within the content and HTML source code of your web page. The goal of on-page SEO is to make your web page more relevant, user-friendly, and understandable to both search engines and users.
The On-page SEO involves various elements, including keyword research, meta tags, headings and content structure. Also, keyword, URL, and Image optimization are some of the crucial parts of On-page SEO. Furthermore, internal linking, user experience (UX), social sharing, content quality and Relevance are important elements of on-page SEO.
Lastly, there is off-page SEO, which refers to the optimization activities that are performed outside of your website itself to improve its visibility, authority, and reputation in search engine rankings. Unlike on-page SEO, which focuses on optimizing elements within the website, off-page SEO involves actions taken on other websites, platforms, and online communities to enhance the website’s online presence and authority.
If you integrate off-page SEO, it will help you in link building, social media engagement, online reputation management and many more. Many SEO experts utilize off-page elements like guest blogging, brand mentions, online directories & listings, forums, communities, and influencer outreach.
Let’s Learn How to Do SEO for Crypto Website
Many things can be implemented in your crypto website SEO strategy. According to your business and current goal, you need to choose the best SEO operation. We will go through the basic strategies which you can integrate into your SEO operation for a crypto website.
Extensive Keyword Research
When developing an SEO strategy for your cryptocurrency website, extensive keyword research is crucial to target the right audience and drive organic traffic. Here’s a step-by-step guide to conducting comprehensive keyword research for your crypto website.
Identify Your Target Audience
It would be best if you determined the specific audience you want to attract to your website. Are you targeting traders, investors, beginners, or a niche crypto community? Understanding your target audience will help you choose relevant keywords.
Brainstorm Seed Keywords
Start by brainstorming a list of seed keywords related to cryptocurrencies, blockchain, trading, investments, and other relevant topics. These can include general terms like “cryptocurrency” and more specific terms like “Bitcoin trading strategies” or “Ethereum price analysis.”
Utilize Keyword Research Tools
You can take advantage of keyword research tools like Google Keyword Planner and SEMrush. You can get valuable insights including search volume, competition, and related keywords with the help of these tools.
Analyze Search Volume and Competition
It would help if you focused on keywords with a good search volume and reasonable competition. You need to remember that high search volume indicates a popular topic, while low competition increases your chances of ranking higher. So you need to strike a balance between these factors.
You may incorporate long-tail keywords into your strategy. These are longer and more specific phrases that target niche topics. For example, “best-decentralized finance (DeFi) projects” or “how to store cryptocurrency securely.” Long-tail keywords can help you rank higher and attract more qualified traffic.
You may need to research your competitors’ websites to learn about the keywords they are targeting. Analyze their content and backlink profiles. Look for opportunities to outrank them or discover new keyword ideas that they may have missed.
Analyze User Intent
It would help if you considered the intent behind the keywords. Are users looking for information, news, reviews, comparisons, or guides? Tailor your content strategy to match user intent and provide valuable information that satisfies their search queries.
Localize if Necessary
If your website caters to a specific region or language, include localized keywords.
For instance, if you target users in a particular country, incorporate location-specific keywords to improve visibility in local search results.
Optimizing your content is a crucial part of any SEO strategy for a crypto website. Here are some key steps to consider when optimizing the content on your website.
Conduct Keyword Research
As discussed earlier, keyword research is the foundation of your SEO strategy. You must identify relevant keywords and then incorporate them naturally into your content. Include them in the page title, headings, meta tags, URL, and throughout the body of the content.
Create High-quality and Unique Content
You must develop informative, engaging, and original content that provides value to your target audience. This can include educational articles, news updates, analyses, guides, tutorials, and more. You must focus on becoming a trusted source of information in the crypto space.
Structure Your Content for Readability
This is an important tip for content optimization. You need to make your content easy to read and scan. Use clear headings and subheadings, bullet points, and short paragraphs to break up the text. You may use formatting elements like bold, italics, and blockquotes to highlight important information.
Incorporate Multimedia Elements
You can enhance your content by including relevant images, videos, infographics, or interactive elements. These not only make your content more engaging but also help with SEO by reducing bounce rates and increasing time on the page.
User-generated Content and Social Proof
You must encourage user-generated content such as comments, reviews, and discussions on your website. This adds credibility and social proof, which can positively impact your search rankings. For that, you need to respond to user comments and engage with your audience; it will help to foster a sense of community.
Stay Updated and Adapt
The cryptocurrency space is constantly evolving. Stay up to date with the latest trends, news, and changes in the industry. Adapt your content strategy accordingly, incorporating new keywords and topics and optimizing for emerging technologies or trends like NFTs or DeFi.
Effective Landing Page
Creating an effective landing page for a crypto website with a focus on SEO involves several key elements. Below, we will outline some of the important elements to help you optimize your landing page for search engines and improve its overall effectiveness.
Establishing trust between your customers and the crypto website is a primary requirement. You can incorporate trust elements on your landing page, including testimonials, customer reviews, security badges, partnership logos, or social proof indicators to establish trust with your visitors. It helps build credibility and increase conversions.
You must ensure that your landing page is designed to be responsive and mobile-friendly. With the increasing use of mobile devices, it’s crucial to provide a seamless user experience across different screen sizes and devices.
Page Speed Optimization
You should pay attention to on-page SEO elements such as meta title tags, meta descriptions, and header tags. Optimize them with relevant keywords to improve your landing page’s visibility in search engine results pages (SERPs).
You can create a clean and user-friendly URL structure for your landing page. Use descriptive words or keywords in the URL to make it easy for search engines and users to understand the page’s content.
Implement A/B testing to experiment with different variations of your landing page. Furthermore, you must test headlines, CTAs, layouts, or design elements to determine what resonates best with your audience and yields the highest conversion rates.
Continuously monitor and optimize your landing page based on the data and insights you gather. Stay up-to-date with SEO best practices and industry trends to ensure your landing page remains effective and competitive.
Building backlinks for a crypto website is an important aspect of search engine optimization (SEO) that can help improve your website’s visibility and organic search rankings. Here are some strategies and tips for creating backlinks for a crypto website.
Informative and engaging content that provides value to your target audience is referred to as high-quality content. These contents are more likely to attract natural backlinks from other websites. You can use posts, articles, guides, tutorials, infographics, or videos related to cryptocurrencies, blockchain technology, trading strategies, or crypto news.
You must identify reputable websites and blogs in the crypto niche that accept guest posts. Reach out to them with well-crafted pitches and propose topics that align with their audience’s interests. When your guest post gets published, you can typically include a backlink to your website in the author bio or within the content itself.
Collaborating with influential figures in the crypto industry, such as bloggers, YouTubers, podcasters, or social media influencers, can help you build backlinks. You can offer exclusive content, interviews, or expert insights that they can feature on their platforms. In return, they may provide backlinks to your website or mention it in their content.
Resource Link Building
Identify popular crypto-related resource pages, directories, or industry-specific platforms that list tools, services, or educational materials. Furthermore, you must connect the website owners or administrators and suggest adding your website as a valuable resource. Also, ensure that your website provides unique and helpful content or tools that make it worthy of inclusion.
Crypto Communities and Forums
You can participate in online communities and forums dedicated to cryptocurrencies and blockchain technology. Also, you need to engage in discussions, answer questions, and provide valuable insights. There you can include a link to your website in your forum profile or within relevant discussions when it genuinely adds value. Be cautious not to spam or promote your website excessively, as it could lead to penalties or account suspensions.
Broken Link Building
Broken link building is another crucial strategy. Find crypto-related websites with broken or outdated links. Then, use tools to identify broken links on those websites. Now, you need to reach out to the website owners or administrators, informing them about the broken links and offering your relevant content or resources as replacements. This approach can help you earn backlinks by providing value and solving a problem for the website owner.
Social Media Promotion
Utilize social media platforms like Twitter, Facebook, LinkedIn, or Reddit to share your content and engage with the crypto community. By building an active and engaged following, you increase the chances of your content being shared, linked to, or referenced by others.
Infographics and Visual Content
Visually appealing and informative infographics or visual content related to crypto topics are more effective. Infographics tend to be highly shareable, making them more likely to earn backlinks when others embed them on their websites or share them on social media.
Optimizing Featured Snippets
Optimizing for featured snippets is a valuable SEO strategy for a crypto website. Featured snippets are the highlighted search results at the top of the search engine results page (SERP), providing concise answers to users’ queries. Here are some tips to optimize your crypto website for featured snippets.
Identify Featured Snippet Opportunities
You must conduct thorough keyword research to identify queries and topics related to cryptocurrencies. Also, you must look for informational queries that often trigger featured snippets, such as “What is Bitcoin?” or “How does blockchain work?” Furthermore, you need to identify the featured snippets appearing in the queries.
Create High-Quality Content
Develop content that directly answers the query clearly and concisely. Structure your content with headings, subheadings, and bullet points to make it easier for search engines to understand and extract information. Ensure your content provides comprehensive and accurate information that satisfies user intent.
Use Structured Data Markup
You can implement structured data markup (such as Schema.org) on your website to provide additional context to search engines. The markup helps search engines to understand the structure and content of your web pages, increasing the chances of your content getting featured.
Optimize Page Titles and Meta Descriptions
You may craft compelling and concise page titles and meta descriptions that accurately summarize the content and entice users to click. Although they don’t directly impact featured snippets, they influence click-through rates, which can indirectly affect your website’s visibility.
Focus on Long-Tail Keywords
Long-tail keywords tend to have a higher chance of triggering featured snippets. Optimize your content for relevant long-tail keywords that align with your target audience’s search intent. Consider using tools to identify long-tail keywords with featured snippet potential.
Answer Questions Directly
Anticipate and answer specific questions related to cryptocurrencies within your content. Use question formats in your headings or subheadings, followed by clear and concise answers. Such a format increases the likelihood of your content being selected for featured snippets that provide direct answers to user queries.
Optimize for Voice Search
With the rise of voice assistants like Siri, Google Assistant, and Alexa, optimize your content for voice search queries. People often use natural language when using voice search, so include conversational phrases and question-based content to align with voice search queries.
Crypto Site Structure
Last but not least, optimizing the site structure of your crypto website is crucial for improving SEO performance and enhancing user experience. A well-organized and logical site structure makes it easier for search engines to crawl and index your pages, leading to better visibility in search results.
Here are some tips to optimize your site structure for a crypto website.
Clear and Logical Hierarchy
You must establish a clear and logical hierarchy for your website’s pages. Start with a homepage that serves as the top-level page, followed by category pages that group related topics. Within each category, create subcategories or subtopics as necessary. With the help of this structure search engines understand the relationship between different pages on your website.
Design an intuitive navigation menu that allows users to easily navigate through your website and find relevant content. You may use descriptive and keyword-rich anchor text for navigation links. Also, try to include a breadcrumb trail on each page to indicate its position within the site structure. You need to maintain consistency for the navigation system of your crypto website.
You can optimize your URL structure to be descriptive and user-friendly. Also, you may use keywords related to the content of each page in the URL, keeping it concise and meaningful. You need to avoid using generic numbers or symbols.
For example, a page about cryptocurrency wallets could have a URL like “example.com/crypto-wallets” instead of “example.com/page1”.
You must create an XML sitemap that lists all the pages on your website. This file helps search engines understand the structure and organization of your site. Also, you need to submit the XML sitemap to search engines by using their respective webmaster tools. Furthermore, you must regularly update the sitemap as you add or remove pages.
You need to understand that mobile-friendly websites are prioritized by search engines as mobile usage continues to rise. Therefore, you need to develop a responsive design that will improve user experience and reduce bounce rates, and also positively impact SEO performance. Therefore, your website needs to have a responsive design that adapts to different screen sizes and devices.
404 Error Pages
One of the effective strategies is creating custom 404 error pages; it redirects users when they encounter broken or missing pages. You can customize the 404 page with helpful information, search functionality, and links to relevant content on your site. This ensures a better user experience and helps search engines understand that your website is actively maintained.
After going through the entire blog, you are now familiar with the SEO for crypto websites. Now you can integrate any of the above-mentioned SEO strategies into your crypto website to enhance your online presence and generate organic traffic.
However, it is recommended to hire professionals for proficient results. You can find experienced companies who provide SEO services in India, like Futuristic Bug. This will not only save you time, but you will also get goal-oriented results.