On-page SEO is one of the most crucial processes used for getting a higher ranking on the SERPs of search engines. This process is organic and helps in running successful SEO campaigns. Your website is the locus for all SEO processes and if it is not optimized properly for both search engines and users, you run the risk of losing potential website traffic from search engines.
In this blog, we will help you in learning the best on-page SEO techniques so that you can use these tips while publishing your content for boosting your search engine rankings. Before delving in deeper into the topic, let us get to know more about on-page SEO.
On-Page SEO: What is it?
On-page SEO also known as ‘on-site SEO’ is a process where you optimize the content on your webpage to rank higher on the SERPs of search engines. The main goal of on-page SEO is to communicate with the search engines in their language and help search engines in learning the meaning and context of your web pages.
Why is On-page SEO Important?
On-page SEO is an important process that helps in offering search engines several signals that help the search engines understand the intent of your content. While indexing and ranking your web pages, search engines associate them with relevant keywords and search terms. You can guide the search engines in a better way by helping them choose the keywords that you would like your pages to rank with the help of on-page SEO.
Additionally, it is known as on-page since you make all the optimization changes on the webpage and it impacts the user experience for making it better eventually. The ultimate goal of on-page SEO is optimizing the content and structure of a particular page so that it ranks on top of the SERPs of search engines.
Now, that you know about on-page SEO and its importance, let us look at the top 7 on-page SEO techniques used for boosting your search engine rankings.
1. Improve internal linking
This is the easiest on-page SEO tactic that helps in boosting your ranking on the search engine results pages of the leading search engines. The internal linking structure of your website is a primary way for Google to comprehend the content on your website.
And the better Google can comprehend your content, the higher your ranking will be. Additionally, better internal linking can help in gaining more topical authority on your key topics, thereby, increasing the chances of ranking higher on the search pages for those topics.
Strategic internal linking does not mean you will link any page with your main content. You are supposed to link the pages that enhance the value of your existing content. In this way, you show search engines that you will suffice the needs of the users if they send the users to your website.
2. Figure out the threshold pages
The pages that rank just below the first page of the SERPs of search engines, traditionally from positions 11 to 20 are known as the threshold pages. These pages are less likely to garner website traffic for you but with a wee bit of fine-tuning, you will be moving these pages to the money positions of the first page of the SERPs of the search engines.
Your job will be easier over here because you will be ranking the already-existing content on the first page of the SERPs of search engines. What we mean to say is: ranking new content on the top of the SERPs is tougher than ranking the threshold pages.
You are advised to start with your favorite rank tracking tool for segmenting your pages with keywords ranking in positions 11 to 20. Then, start sorting by search volume for bringing the highest potential pages on the top of the SERPs of search engines.
When looking for the best SEO services in India from a reputed company, ask them if they offer rank tracking tools to segment your pages.
3. Research competitive content
If the important pages on your website are not ranking on top of the SERPs of the search engines, then you need to know that your rivals are offering something extra that you are not offering. We know that this can be a hard pill to swallow, but this may be the truth.
While it is hard to comprehend why Google ranks your pages lower than the pages of your rivals, the blurred lines become clearer upon cross-examination. What we want to say is, spend some time researching the content on the landing pages of your competitors above you and carefully cross-examine them to the content on the landing pages of your website.
According to the most reputed company offer the best SEO services in India, you must ask yourself the following questions:
- Is the content on the landing pages of your rivals noticeable better than yours in terms of quality, authority, and relevant information and sources?
- Is their content written better than your content?
- Are the keywords/topics present on those pages not available on your page?
- Is the internal linking better than yours?
- Do the pages have something extra that adds value to the content? For example: images, charts, videos, etc.
While you don’t need to copy the pages that rank above you, getting to know what they are doing better than you can help in improving your pages to enter the league of extraordinary websites.
4. Push the important pages higher in the navigational hierarchy of your website
Although you can’t use this technique for all your pages, this can help a lot with your important pages. Google determines the relative importance of a page by figuring out the distance of the page from the homepage through your internal navigation.
The homepage garners the most external links. This means it has the highest page authority on your website. That link equity flows to other pages linked from the homepage, with the ones linked directly getting the lion’s share of the links.
Therefore, by pushing your important pages closer to the homepage, you increase the page authority, thereby, helping in ranking higher.
5. Make your website mobile-responsive
This is the most obvious on-page SEO technique that you need to be aware of if you don’t have a mobile-friendly website yet, because now is the right time for making your website responsive. Gone are the times when having a mobile-friendly website was an added feature. Google’s Page Experience Update now has made mobile-friendliness a ranking signal that will be used for ranking pages.
The sooner you make the content on your website mobile-ready and the website mobile-friendly, the sooner you will be ranking on the SERPs of Google.
6. Go after Featured Snippets
Moving up the ranking position ladder is harder than moving up the ladder in the board game of Snakes and Ladders. But when you do rank higher on top of the class, it is a sweet feeling. Featured Snippets or Position Zero is the feature of Google that helps to rank the top result and show it in a rich snippet box on top of the SERPs of Google.
While this helps in answering a lot of the query of the searcher, according to the providers of the best SEO services in India, the Featured Snippets help in driving a lot of website traffic, since users want to know the full content behind the Featured Snippet.
7. Rehash past performers
Most successful content on the Internet has a lifecycle that peaks at first and then takes a dip in the holy water. Sometimes after the content is published, it starts growing in ranking and website traffic.
But after some time, it starts to fall, the traffic garnered starts decaying. This can happen due to the following reasons:
- Newer, better, and higher quality content has outranked your pages.
- The query intent has changed over time.
Whatever may be the reason, you can refresh the content and help it rise from the ashes like a phoenix.
The above-mentioned on-page SEO techniques will help in ranking your pages higher on the search engine results pages of the search engines.