A mobile app landing page’s objective is to persuade visitors to perform a certain action, just like any other landing page. The desired action in this scenario is to download your app.
PPC and paid social efforts frequently incorporate landing pages into their strategy. After clicking on an ad, users “land” on them. These pages only contain content pertinent to the conversion objective and focus solely on generating conversions.
An app’s landing page serves as the app’s website. You must hire any mobile app development services in India to develop a landing page for your app. This is a quick and straightforward way to generate an online presence.
Why Do You Need a Landing page?
Having a landing page for your mobile app has advantages. The primary objective of landing pages is to direct users to a specific website for a call to action. If the call to action is strong enough, they can convert indifferent site visitors into paying clients.
Landing pages may help businesses in various ways, so creating one for your mobile app is crucial. Here are some reasons to have a robust landing page.
Assistance with Your Business Objectives
Landing pages assist business owners in achieving their objectives by advertising new goods, completing sales, bringing in new clients, targeting a certain niche market, and much more. They are successful because they enable businesses to target a certain audience or goal utilizing tactics that let them be highly specific in how they do it.
Furthermore, without any unnecessary material getting in the way, landing pages also make it simple to assess the effectiveness of a company’s tactics.
Conversion rates are higher on concise landing pages and concentrated on achieving a specific goal. It is mainly because an efficient landing page gives the visitor a clear, specific call to action and makes it as simple as possible for the user to respond.
A higher conversion rate results from clarity, simplicity, and convenience. More clients and money are virtually always the results of higher conversion rates.
Raising Brand Awareness
A wise corporation knows a landing page gives them another chance to promote their brand. Because of this, the page’s design, tone, and style should correspond to the brand’s personality and purpose. When a company successfully develops a landing page that ticks all three boxes, it strengthens and increases its brand awareness.
This is significant since it improves brand recognition and boosts a company’s visibility. This is a successful tactic in and of itself, as research has shown that consumers prefer to purchase from recognizable brands.
Landing pages often have a single emphasis or objective. It allows a company to build a page and its content with a narrow focus. The fundamental objective is to emphasize a point and convey a concise message that leaves little room for interpretation.
When a company successfully does this, users leave the landing page with a sense of being heard and understood. When this occurs, it shows that the landing page’s branding and content have been effectively tailored to the target audience’s demands and needs. In turn, this can significantly boost a company’s credibility.
What Are the Crucial Components of an Effective Landing Page?
On your app landing page, you are free to do whatever you like, but there are some essential guidelines you must adhere to if you want to give your users a “wow” experience. Keep reading to learn the significant components of creating an effective landing page.
Display The App And Device
An app landing page needs to describe the app. So how will the visitors know that you’re referring to a mobile app and not some other software? That’s accurate. They will comprehend your point of the display if they can see a smartphone in the image. Human designers conveyed their message very plainly.
Adorable Pitch Message
You must write a concise message that persuades the audience to download and use your software. Avoid being uninteresting and show them you have a valuable app to liven up their life.
Unambiguous call to action
What happens when visitors find your landing page appealing? Make it very clear if you want them to download the app or sign up for extra features. Hidden buttons won’t work. Put these in various places with the Apple and Google badges. Have you seen the large registration button that reads “SIGN UP TO GET STARTED”? It is difficult not to, yes.
Slider For Videos Or Screenshots
A teaser movie and a collection of excellent screenshots are further must-haves for your landing page. To further amaze your users, you can design a carousel if you want to get fancy. This will help them understand what your software is all about and reduce the likelihood that users will decide to delete it after the first use.
It would be best if you displayed your more positive side. So, you have no reason to be modest if you have achieved success as a mobile developer, such as winning competitions or having influential people praise your app. Testimonials are also very helpful. Add any positive customer reviews you may have received for your app. This will ensure incredible success!
Clear Contact Information
It would be best if you made it possible for people to contact you, especially in the worst-case scenario. You don’t want those negative reviews and other unpleasant issues to appear on your app store website. Let anyone who wants to contact you see your email and further contact details. The contact feature of the tourism app performs a fantastic job.
Add Social Media Profiles
These days, we are only able to act after first checking our social media profiles. Ensure that you’re still in contact with your users on social media. The ideal strategy for brand promotion is to start a community as soon as possible.
Best Tips to Create a Mobile App Landing Page to Inspire Your Conversion
Now that you are familiar with the landing page, its advantages, and its crucial components, it’s time to learn how to make one to enhance your conversion rate. Below are some of the best tips for creating a mobile app landing page.
Build a Prototype and Test
The first step in creating the ideal landing page is constructing a prototype. Make a few test pages and run them by your in-house testers. You must study current trends and design a blueprint for your app’s navigation. Provide a clear draft of the landing page design. You can build several possibilities and then choose the best one.
Appropriate Content presentation
The landing page’s content needs to be unique and appealing with a consistent presentation style. Although, you can pursue new ideas which may seem a better fit.
There are several elements that you can use for your landing page, as followings:
It’s the first thing your users see when they open the app and land on your page. You must set the headline or banner text clearly above the fold. Utilize it to represent the main feature of your application or the brand’s goal.
The textual information takes up a significant amount of the screen on the landing page. So you must ensure that you make it crisp and to the point. You can employ it to introduce the app’s content to your customers.
Call to Action
The landing page must have a prominent CTA button that tells the users how to react to a suggested action within the app. It can be about checking out the latest deals and offers, new arrivals in the product categories, or more.
Your success or failure is also determined by the media you use on your landing page. A landing page that deliberately and wisely employs several elements such as text, graphics, video, and more has a better chance of garnering consumer attention and trust.
Use the Thumb Rule for Navigation
Most app users use their thumbs to browse the app’s fundamental functionalities. As a result, the essential buttons and icons on the app screen are put below the fold.
Keep this process in mind while you develop the app’s landing page. Put important symbols and features, such as product filters, sorting tools, and so on, where the thumb can easily reach them. Create the icons with different thumb sizes and preferences in mind.
Create Motivation to Take Action
Utilize the landing page to inform your clients about the brand’s highlights and to express the app’s most appealing features. Identify and highlight a USP (Unique Selling Proposition) on the landing page.
Encourage users to explore the app’s various features and areas and provide adequate reasons for them to do so. Encourage people to perform the desired actions and build a supportive app ecosystem around the landing page.
Designing a web page to advertise a mobile app may seem like an odd project when you’re attempting to convince online visitors to download an app via a web-based channel. But, your mobile app landing page may be a potent instrument for user acquisition and conversions. However, this entire process can be cumbersome for you. So, reach out to an appropriate UI/UX design agency to do the job.