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Going Beyond The Website with UX Design

UX design is not only confined to websites. It is something that goes beyond the website you create. According to Donald Norman in his popular book “The Design of Everyday Things”, user experience design covers all the aspects of designing a pleasurable experience for the user. He is also credited for coining the term “User Experience” and elaborating on the idea that UX should be a separate discipline to not be confined to the design of just digital products.

In this blog, the best UX design company in India will help you create a pleasurable user experience that goes beyond the creation of your website. Let us explain how we extend the user experience beyond the website.

You contact one of the best UI/UX agencies in India, you look for their services. Then they send you a link that will help you stay connected with the process of the UX design. Then, you get a confirmation email that your product has been finalized, then you get a link to view the newly created website on your smartphone, and then we create other digital products that help in extending the UX design beyond the website we create for you.

This is how we go beyond the website with our UX design services in India. These are all the extensions of the initial user experience you get on our website.

Still not satisfied? Then, read along to find out more about the process.

How we extend the UX design beyond the website?

For making your brand flourishing, someone is required to carefully analyze the broader scenario and make sure the user experience is stellar even it is quite far away from the website. Given below are the ways you can ensure a stellar user experience beyond your website.

1.  Mobile app
It is very common nowadays for websites to have mobile app counterparts. The layout can be different since mobile users tend to behave differently than desktop users. but, that does not mean your mobile app should force desktop users to re-learn the navigation process or how they are engaging with your brand.

Therefore, try keeping the branding, user interface design, speed, security, and navigation on par with the way they behave on the website in terms of functionality and usability.

2. Email
Most websites are directly connected to email. For instance, blogs, newsletters, purchase confirmation emails, and lead generation follow-ups are all tied to the website. Consumers know that they will receive emails after they subscribe to your mailing list. The majority of the time, these emails are embraced whole-heartedly by the consumers, if done the right way.

But, if something goes wrong, the bridge that you created between your brand and the consumer will fall just like the proverbial London bridge. Therefore, for preserving the UX, emails must be accompanied with the following:

  • Similar branding and visual style just like the website.
  • A unique subject line, greeting, and/or offer.
  • Your messages must be consistent with the website for the CTAs you deliver along with your email.

Another thing to consider is that the email is not the correct time for injecting dark patterns into the user experience. Therefore, the “Unsubscribe” button needs to be at a place where the users can easily spot it and a contrasting color of the font needs to be used.

3. Social Media
This is another communication channel that has a connection with your website. Although you cannot control the aesthetics of social media websites, the visuals and messages in your posts can be optimized to be consistent with your brand.

Therefore, if you are looking to connect with people through memes and emoticons – that are popular with the public – are required to be used only if they are a part of your brand’s identity. Ask yourself: Is my brand identity on par with memes and emojis? If the answer is “no”, then we highly recommend you to try other ways of engaging with the audience.

Another important aspect of the user experience worth pondering over is customer support. Social media is just like visiting a brick-and-mortar store. If the consumer does not like the product they purchased or the services they availed of, they can create a ruckus and people will be there to notice it. And social media helps in amplifying that effect. Therefore, make sure the customer care quality is at par with the way the brand handles it at other places.

4. SMS
If you are not an eCommerce website, or a news website, or a personal service provider, you can avoid connecting with your audience through SMS. However, the way your brand will use SMS needs to abide by the same UX guidelines as applicable to the other channels of communication:

  • Try keeping the messages concise.
  • Ensure the messages are relevant and valuable to the users.
  • Try using branded messaging and design.
  • Do not send too many text messages.
  • The opt-out process needs to be simple.

Frankly speaking, if you are unsure about making SMS an effective user experience extension of the brand, we would highly recommend not using this option.

5. Phone
Any website that lists its phone number on its website is expected to receive calls from potential customers and consumers. Although there is hardly any scope for designing over here visually, the experience of talking on the phone with your company needs to be on the same level as the way the user experience they receive at other places.

The best way of designing this is by following an easy-to-follow routing system. You need to make it very easy for users to know which numbers to call. Furthermore, you need to refrain from using endless loops. If a caller has run out of options, they need to be immediately redirected to a representative.

Another way of ensuring consistency is by adhering to the script – this goes for call centers for companies as well as the office of the local lawyer. You need to greet and treat every caller with the same tone and manner given the most favorable situation, of course.

6. Ads
You can try advertising at the following places yet you will be left with other additional options that are worth exploring:

  • Google search.
  • Social media.
  • Ad networks.
  • Television.
  • Radio.
  • Podcasts.
  • Blogs.
  • Billboards.
  • Direct mail.

Netflix still uses their direct mail option for sending DVDs to people who don’t have a stable internet connection required to stream the shows. They cautiously use this mode of communication for advertising as well.
While designing an ad campaign, make sure the messages, aesthetics, and CTAs are consistent with the experience you offer on your website. If you fail at this, there can be an issue with the consumers trying to recognize the brand or the offer. Or worse, not recognize it! End of story.

7. Packaging
This option is for brands that sell products. You can use packaging to enhance the user experience you offer on your website. There are two things to consider while packaging the user experience:

  • Firstly, try making the branding of the product’s packaging as clear as distilled water. It should be consistent with the experience they get from the website they purchased the item from. Also, make it easy to open the package. Do not make your consumers rely on tools to pry the package open.
  • Secondly, when packaging for products that need to be shipped, you need to make sure the product fits the packaging. Do not use too much bubble wrap or paper filler. Also, make sure the package has the shipping label attached to the surface.

In this way, you will be making it easy for products to return as well.

8. Product
Your product needs to align with the expectations that you have set as the brand or the website. Take the example of a football cleat, if you have marketed it in a way that makes it durable and flashy, but if, in reality, it does not work the way it is expected to do – if the cleats get torn or anything else – then all your marketing will be in vain.

Therefore, ensure that the expectation you have set before and during the purchase meets the real product’s experience.

Conclusion:

These were the top 8 ways you can extend the user experience beyond the website you design. Wrapping up, we would like to tell you about UX design services in India provided by one of the best UI/UX agencies in India. Contact us to know more about our UI/UX design services in India.