An expert’s opinion is always right, and hence we should not discredit his/her points-of-view. It seems that the speculations of some of the renowned SEO connoisseurs about an impending Google Algorithm Update have come true. As stated by the search engine giant, a “broad core of algorithm update” had rolled out earlier this week. It took a while for the official Twitter handle of Google to post this crucial announcement, which was shared by Danny Sullivan later on. Owing to such changes, the webmasters all over the globe have scrutinized the ranking fluctuations as well. Expectation was rife that website rankings could increase by leaps and bounds. But, on the other hand, some ended up facing a huge fallout with their rankings. However, the Tweet posted by Google has given us an overview of how this latest algorithm update will impact the SERP rankings. Below are queued up some crucial facts that we must learn regarding the broad core update of August 2018 –
• Unlike those regular core updates, the importance of this latest update is paramount
• Some key ranking changes/upgrades have been identified for different search queries
• Providing high contextual results, this update has immensely modified the overall user-experience
• There is no fix for websites, which were affected earlier by Google updates
An Overview of Google Broad Core Algorithm Update:-
Despite making certain changes to their search algorithm several times in a day, Google is less likely to report or reveal much about them to the users. These updates belong to the section of Core Algorithm Update. Such updates generally occur twice a day. Last year, Google had rolled out almost 630 updates. However, the Broad Core Algorithm Updates occur just a few times in a year. Unlike the Core Updates, the Broad Core Updates are powerful enough to bring discernible changes in search results for the users. Providing users with better search results, these updates strive to improve the search quality to a great extent. In the month of March, Google proclaimed, “Each day, Google usually releases one or more changes designed to improve our results; some are focused around specific improvements and some are broad changes. Last week, we released a broad core algorithm update. We do these routinely several times per year.”
Difference Between Google Core Algorithm and Broad Core Algorithm:-
The Broad Core Updates mainly aim at improving search results and also making it relevant to the queries asked by the users. It means that the total emphasis would be on the content and not on a site’s quality. As per the Broad Core Updates, if you face a drop in the ranking for some pages you should not accuse your website’s quality of the mishap. The fluctuation is the result of some other pages, which were “under-rewarded” by the new update of Google. According to Google, “As with any update some sites may note drops or gains. There’s nothing wrong with pages that may perform less than well, now. Instead, it’s the changes to our systems that are benefiting pages that were previously under-rewarded.”
Ranking Suddenly Dropped? Learn How to Seal the Deal:-
Aren’t you happy with your website’s ranking? Looking to improve your site’s ranking? Maybe, you should focus on revamping your content strategies by adding unique and engaging content to your website. Make sure to build quality contents that will be relevant to the search intent of your intended audiences. Google had once tweeted, “There is no “fix” for pages that may perform less, other than to remain focused on building great content. Over time, it may be that your content may rise relative to other pages.” It seems that Google has tilted its attention from the keyword-centric results towards the topic-based results. This is how Google wants its SERP to proffer the users with more insightful content to fulfill their search intent. Hence, if you are looking to reap the maximum benefits of Broad Core Update, you should reconsider your content marketing strategies right away. You can rely on a cluster topic approach for catering to your audience intent and thereby ranking better on Google.
Fix Your Website’s Ranking Drop:-
• Have your high-ranking pages lost their position? Fret not! Make sure to compare them with the websites that have affected your position. Maybe, you should also check their content strategy to understand how they have outsmarted you.
• Are you all set to embrace new changes? Wait a bit, as Google owns a history of rolling back a few of its changes in the recent past.
• Ensure that you build your content based on extensive research on the given topic.
While talking about the importance of having high-quality content, Danny Sullivan has rightly stated, “want to do better with a broad change? Have great content.” So, brace up to create visually appealing and highly interactive content to improve your website’s SEO ranking.