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A Comprehensive Discussion On The Discovery Phase Of App Development

A Comprehensive Discussion On The Discovery Phase Of App Development

“App development should be selective, sophisticated, and have the wow element to attract traction amidst strong competitors.”

The discovery phase of app development is the initial foundation of laying your roots and studying your business environment before starting with the project. It is a phase of gathering data, interpreting the, finding your consumers, analyzing market segments, discovering your USP (Unique Selling Proposition), contingencies, and the technical aspects of your app. This phase is like the blueprint of your whole idea and business operation leading to developing an application.

Every app development service provider does the same research before taking on their project work. It is the starting point of your app development design process to make its execution more perfect. The discovery phase of an app development process helps you answer these questions in your business idea-

  • What to offer in the market space?
  • Who can offer?
  • What can you offer?

The Discovery Module Of An App Development

Any app launch demands a proper feasible study, in-depth market research, and competitive analysis to establish their business segment in the market with usability. Both external and internal determinants play a role in this discovery phase. The Discovery stage includes detailed stages on how to go about app development and how to establish a narrative in the discovery phase.

Let’s check out some self-explanatory modules on the important stages of the app development procedure.

1. Scope of the Product/Service

When any business idea strikes your mind, the first step is to validate its survival and usability in the real market space. Ideas that are feasible enough with which you can make a business move are what concept analysis determines. To validate your product/ service, you need to scope out your market, conduct thorough research, and interpret the collected data. It will determine its future business scope.

You also need to check if this app has long-term value to it and will have a higher ROI or not. It is the initial process of starting with the blueprint of your application. This concept analysis is beneficial in finding the right consumers and demand in the market that creates a scope for your business idea.

2. Market Research

Market research of any business is an essential part of developing and moving with that idea forward. This stage is crucial to reflect the business ideas into the real-life circumstances and run against all possible ways and opportunities to mold the idea. This step is further categorized into two parts to complete the research successfully.

a. Feasibility Study

The next step is to conduct in-depth market research and feasibility study of the business idea. Whether your offered product/service is unique and solves a particular demand in the market. This stage is often known as market analysis or market research. To create a product or service that will be acknowledged by the customer should constitute–

  • USP (Unique Selling Proposition)
  • Fulfills the demand gap of users
  • Offers a solution

These three points suffice to help you assess how your app can perform in the market and can attract an audience to engage with them. You can also segment your users like their age groups, occupation, income groups, geographical location, gender, etc. All these will help you to target, influence, and monetize your potential consumers for your app.

b. Competitive Analysis & Survey

The stage where you analyze your rival brands and businesses is known as competitive analysis. You need to conduct a survey and analyze what your business competitors are offering and how you can channel the gaps in their services through your app.

This stage determines how you can offer that “extra wow element” in your app to sway your target audience. Repackaging ideas with a new wrapping paper will not do. You need to convince your audience what your app offers more and how they will be benefited.

3. Sorting Brand Specifics & Requirements

Then we move to the fourth stage of the discovery phase of app development. Sorting the brand specifics and requirements. After identifying what you can offer, and who you can offer, you need to figure out how you can offer it. The specific requirements from financial to human resources, you need to start working on what resources you need to establish your app.
You need to chalk out the details and start working on what type of requirements there are in need for your app before it is launched successfully.

Map out the details, one by one, just like any other professional app development service providers do-

  • Features and functionalities you want to incorporate.
  • Estimating financial constraints like budget for app development investment, marketing, etc.
  • Timeframe of the app development.
  • Essential elements you need to enhance your user experience.
  • Resources you need to develop the app like the assistance of any UI/ UX designers and other expert app developers.
  • This stage will help you to work on the app as planned and in a systematic way improving the efficiency. All these elements focus on attracting the right audience, engaging them, and boosting your ROI.

4. Wireframing

Wireframing in the discovery phase of app development constitutes the basic preparation of the visual layout of the app. This stage is very crucial to understand the app’s look and feel with visuals and all the graphic elements before the development is completed. The blueprint of the browsing journey of any user is narrated in this stage. This stage is the starting point of customer-driven elements prompting more user interaction and engagement in the long run.

Wireframing stage of the app discovery phase helps in testing various effective, productive, and functional ways of designing. It lays the track for the UI prototyping stage figuring the right iterations, user experience’s natural flow of engaging on your app, and so on.

5. UI Prototyping

UI prototyping is the phase where all the elements are put together with the aesthetics, graphics, and visuals. Any high-performance interface with high backend codes can make the user navigation flow smoother.

UI prototyping is beneficial to make a timeline for the estimated development procedure with all the iterations. They are a mock-up version of the application and how it will run in the real world. This stage projects the work schedule process and how fast and close you are to achieving your business goals through this app.

6. Discovering Proper Tools & Technology

This stage determines the different tools and technologies that are used in application development to boost the user experience. This includes myriad elements such as-

  • Coding languages
  • Platform (iOS, Android or Windows)
  • Framework
  • Analytical Tools

The use of the right tools and technology can enhance your application’s quality and working module. You need to map out all the details to the dot beforehand for a boosted workflow of the app-building process.


There are a lot of advantages of the discovery phase for any app development process.

  • Conducting market research and competitive analysis sorts out the industry landscape for your product launch.
  • Detailed analysis sorts the user’s preferences and what they demand in the market. Then personalize your app module following these.
  • An outline of your business idea to increase your return, sales and promote your brand.

Just remember, the whole discovery phase of an application is to determine three points-

  • Feasibility
  • ROI
  • Promotion

Hopefully, this content has cleared all your doubts related to the discovery phase of app development. Now, you can get started with your app development process.