A digital marketing agency is a valuable part of any business that wishes to expand its horizon in the web world. Digital Marketing is a multifaceted marketing strategy that is mainly used for targeting and building good relationships with customers online. This strategy leads your customers to make a purchase and provides you an assurance that they will make more purchases in the future. The results of digital marketing strategies are absolutely dramatic and digital marketing consists of content marketing, SEO, Video marketing, mobile marketing, online advertising, email marketing, and social media marketing.
A digital marketing agency helps a business to attain its marketing goals by providing a variety of prolific tactics, strategies, and tools. Since we are discussing the scope of digital marketing, it is also important to discuss the different types of digital marketing agencies available and the kind of services that they offer.
1) Digital Agency
A digital agency is an umbrella term that covers all other different types of agencies in it. If you reach out to them, then they will take care of almost all of your digital needs from digital marketing to digital advertising, design, development, etc. They provide to their clients all types of digital marketing services that they will need for their business growth like digital marketing, digital branding, digital advertising, and digital strategy, etc.
2) Full- Service Digital Marketing agency
Large agencies offering a wide range of digital marketing services is a full-service digital marketing agency.
Here you will get almost all types of digital marketing services under one roof. Most businesses prefer to hire a full-service digital marketing agency as usually, they have good experience of doing certain projects which the businesses require such as website redesign or lead nature campaigns.
3) Specialized Agency
This kind of digital marketing agency is specialized in one particular field. They can provide you with either good content marketing services or high-quality email marketing services or advertising services or social media marketing services. You will find specially trained experts in these agencies who will fully focus on any one issue required for your business growth. Now you may get confused that whether it will be beneficial to hire a full-service digital marketing agency or a specialized one, but it depends absolutely on the requirements of your business.
4) Digital Advertising Agency
The most common term that we come across in search engines often is a digital marketing agency. Digital marketing agencies are those agencies that implement various marketing strategies and use different digital channels for enhancing the growth of your business.
They offer a wide range of services like content marketing, email marketing, social media marketing, and others.
People often get confused between a digital marketing agency and a digital advertising agency. A digital advertising agency deals with every creative thing.
They will write the scripts for your podcast ads and will provide you with taglines. Digital advertising agencies usually have a market research team who provide them with information about the market. This helps them to understand the audience and create ads based on that. Digital marketing agencies often work in coordination with digital advertising agencies since they can create creative ads.
5) SEO Agency
An SEO agency mainly helps to rank their client’s website and website content higher on search results. SEO agencies mainly focus on the organic traffic of a website that comes without any ads. These agencies have experts who perform the following tasks:
- Keyword Research
- Backlink Audits
- Website audits
- Checking the quality of meta descriptions, title tags, and URLs
- Website and Blog content
- Link Building
- Video Description Optimization
The expert team at an SEO agency uses a wide variety of data analytics and website developer tools like Google Analytics, Google search console, SEM Rush, SEO Moz. SEO agencies always keep themselves updated and always maintain compliance with Google’s constantly changing search algorithm.
6) PPC Agency
Paid advertising is a great way for generating traffic for your website. Paid traffic mainly involves investing money to bid on keywords and placement of advertisements on search results. Digital ads are displayed on websites, SERPs, and Social media platforms. They can help you to reach your target audience very quickly. Digital marketing agencies which specialize in PPC advertising mainly manage pay per click advertising campaigns, but apart from that also looks after the strategy, implementation, design, SEO and analyze the performance of an advertisement.
7) Social Media Agency
One mainly reaches out to a social media agency if they want to establish and maintain a strong social media presence. Social media agencies produce various types of social content and set up certain advertisements on social media platforms like Instagram, Facebook, Snapchat, etc. They also provide services related to responding to audiences’ interactions on various social media platforms. They also offer affiliate marketing services.
8) Digital Transformation Agency
A digital transformation agency can completely transform your business by implementing the aspect of digital in every prospect of your business. They will help to match your business to the customer requirements of the recent time. They will help your business to remain competitive in the market. Mostly smaller companies work with digital transformation agencies in comparison to bigger companies.
9) Inbound Marketing Agency
An inbound marketing agency provides inbound marketing strategies which are very much different from traditional outbound marketing strategies. Inbound marketing agencies mainly help a business to get a position online and form a strong customer base where customers can easily find them. This way customers will gain trust over time which in turn will increase your sales.
Inbound strategies can build good results but it takes time.
Effective digital marketing strategies can generate leads for your business. But implementing digital marketing tactics on your own is quite a difficult task. It can be tedious, time-consuming, and expensive. The best option is to reach out to a reputed Digital Marketing Company in India that can easily implement certain types of strategies to bring growth to your business.