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7 Ways To Help You Boost Organic Social Media Engagement

When you are trying to grow a business, online organic search is the most important yet the slowest game of all time and businesses are waiting on Google’s search engine results page for bringing five people today or ten people tomorrow.

One can build their brand awareness through the web and develop meaningful connections with their customers through social media marketing with the help of the best social media marketing agency in India.

Organic social media growth involves an effective social media strategy for guiding your actions on social media. And you can have paid social media growth with the help of an advertising campaign.

Paid social media growth is ok but organic reach is plummeting everywhere nowadays. Most businesses don’t have that much time to wait or budget to grow their websites to thousands of visitors quickly. Today we are going to look at the reasons for it and what we can do to change it.

Here we will discuss ways through which you can breathe new life into your organic social media efforts and can increase brand affinity and engagement in the most appropriate and effective ways.

1. Optimize your social media profiles

A brand’s social media profiles are very important and the user’s first touchpoint for becoming familiar with a brand or a product. Every channel creates a network of real-life ambassadors for deriving firsthand accounts of a service or a product.

Social media profiles will help you to see how your business appears in search results, in and out of their respective apps.

Organic search plays a key role in driving website traffic for brands and Google’s crawlers make the use of the name of a social media page, description, and the number of followers when considering search ranking.

It is very important to keep your social media profiles and pages in tip-top shape. Optimizing social media profiles includes:

  • Company overview enriched with keywords about your products or services
  • Updated website information
  • Link to additional social media profiles
  • Contact information for customer service
  • Profile image sized accordingly for each platform
  • Regular active posts

2. Always find the best time to post

Always use performance analytics in the best possible way to ensure that your brand’s social media posts are making noises for people to hear. Each social media channel displays data about your audience and timetables which shows when your audience is the most active and engaged.

With the help of this data, you can publish your social media content at the best time on your pages to ensure the highest reach. By posting at a time when your audiences are most likely to be browsing social media you can maximize the chances that the content appears first in their news feed. This will improve your organic reach.

3. Perform keyword research

Keyword research is very important. You may have a few keywords which you want to rank for your products or services on search engines. These topics are a great place for starting your keyword research.

The most pivotal reason for doing keyword research is to look for what your audiences are typing into search engines. You can easily find out the exact words and phrases which your ideal customers are searching for on Google and other search engines with the help of some excellent keyword research tools.

You can find out how many people are searching for this keyword and other relatable ones. You can keep this in mind when creating content for search engines.

4. Create a piece of content

After understanding the importance of finding the right keywords for your content, we will discuss how to create a blog. While writing a blog it is very important to remember that your goal is to draw the attention of new readers to your blog consistently, eventually leading to a sale.

To get the first page ranking on Google it is very important to get engagement on your blog posts.

Keyword research plays a major role here and it takes absolutely no time to get top rankings in Google if you perform keyword research correctly.

5. Select a social media channel according to your audience

There is no social media platform suiting all business types. Some may perform well for one and might not perform well for another. So you should look at your audience and decide which social channel suits them the best.

According to Kartik Subramanian of NurtureBox, LinkedIn is the most effective social channel for driving organic traffic. When you will log on to LinkedIn for your business, you should keep in mind that it is important to build a strong network in the industry that you are operating to drive organic traffic in the best way.

Facebook and Instagram are not so good for organic traffic because you need to pay for ads for driving traffic from those platforms. Facebook organic reach is very weak and Instagram ads will not be clickable without paying for ads.

Twitter is an underused but good social media platform for driving organic traffic and generating leads for your business. Due to consistent quality posting on Twitter it is good for driving traffic. You can use relevant hashtags and get qualified traffic to your site.

6. Understand the algorithms well

Mastering social media algorithms are very important and the best social media marketing agency in India can guide you properly in this aspect. It is a constantly changing chess match.

Though reports may tell that organic reach is falling, that does not mean that you should fold. It is important to research a better understanding of what kinds of content each platform favors and that may help to maximize your organic reach.

Creativity is the key to creating content irrespective of the platform or application. Many social media networks only boost video content but that doesn’t mean that you will produce poor quality videos just for the sake of it. It is important to have engaging content in line with algorithm shifts for optimizing your results.

7. Decide how to make your social channel unique

It is very important to figure out your social media’s unique selling proposition. When posting to social media you first need to ask yourself why your audience will read it and then take action.

You should provide a solution to the pain point. You should offer something to the audience which will either help them to resolve what they want to accomplish or provide them guidance on where to begin.

Your post also should have a CTA to continue the connection with your audience wherever you want to take them.

Finally, we can say that,

The secret to organic social media growth is the same as the secret for ranking well on search engines. Optimization, user experience, and high-quality content play a major role. If you are giving your social media efforts in the same way as your SEO work, you will see that the pieces will fall into place.