With technological advancements and digitalization, mobile devices have become a huge part of this shift. Today more than 90% of people all over the world use smartphones and brands take advantage of this to promote their businesses.
They focus on building mobile applications for users to boost sales. Thus, they can reach a large section of the audience in a short period.
The purpose of every mobile application is to provide a seamless customer experience (CX) and streamline business processes. For this to happen, UX (User Experience) design indeed plays a critical role in making the mobile app journey personalized, intuitive, engaging, simple, and easy.
The UX designs help a business mobile app to deliver a flawless user journey that will help them to connect with your brand. Let’s explore the dos and don’ts of Mobile UX design to create an impactful mobile application for your brand and business.
The 5 Do’s Of A Perfect Mobile UX Design
Experts of the best mobile app development companies follow the 5 Do’s before creating an impactful and engaging mobile UX Design.
Research On Target Audience & Their Needs
While starting with your UX design for your mobile app, it is very important to have a better understanding of what your target audience needs from your app. What type of experience they are looking forward to, what do they expect to form your brand/business, and so on to avoid any false assumptions or consensus effect on your business?
UX designers do research on the target demographic and their needs like user preferences, etc. They conduct surveys, do market studies and analyze competitors to figure out their demands. It’s only after that they design the user experience journey. This helps them to create a design that can connect with the target audience easily.
Select Relevant Features
The next task UX designers do is that they look out for the features business demands in a mobile app. After identifying the user needs, the designers prioritize the features that will prompt a seamless user journey.
A better user experience consists of relevant, limited, and contextual features that are in trend and brings out the basic importance as well as objectives of your mobile app.
Employ Standardized Gestures
User Experience (UX) design outlay builds the architecture of your mobile app. It is not only about standing out from the competition but also proving a connection between your brand and target users. This means, standing out will not do. The UX designers blend in standard custom features, symbols, gestures, etc to give a seamless user experience. This also helps to avoid bounce rates.
Prioritize Intuitive, Clear & Precise User Navigation
It is very important to make user navigation simple, easy to understand, and straightforward. This engages the target audience more and prompts more interaction between them and the app.
Thus the primary focus of the UX designers while developing your mobile app is to make the app layout more user-friendly, intuitive, and informative. This helps all users to take action and perform tasks. The UX design layouts are the foundation for the usability of the app in the long run.
Seamless Cross-Platform Customer Experience
With all of the above collective tasks at play, the ultimate result is to provide a seamless customer experience with that UX design flow that works perfectly for your mobile app. User experience is not defined by a particular category or element. It is the collective work of many things working in sync to provide a personalized user experience to the target audience.
UX design service providers prioritize cross-platform UX designs so that mobile apps can be accessed on any system without being compromised. In this digital realm, the functionality of an app is not limited to a stand-alone user experience, but through a multiplatform design approach.
The 5 Don’ts Of A Perfect UX Design
Now, let’s have a look at the pointers that no reputed mobile app development company like Esolz Technologies will ever consider while developing a user-friendly mobile app.
Never Clutter The UX Design Flow
When it comes to UX design, too much of everything can create confusion and clutter on your mobile app. You need to keep the UX design clean, precise, simple, and relevant; keeping all the excess information out. There is limited space available for your mobile’s screen.
Designers are always diligent and tedious while choosing all the elements of the UX design like features, images, buttons, gestures, texts, etc. A clean and minimal UX design will improve the user journey, and navigation and make it more accessible as well as engaging.
Technology Is Not The Priority
High-end technology can outshine a business mobile app. For a mobile app to reach the zenith, designers never prioritize technology. Their primary focus is always on the user experience and journey. They focus on the app’s performance, collective interaction with the target demographic, the objective of the app, impact on users, and so on.
Never Complicates Sign-Ups & Checkouts
Complicating the sign-up sheets, or including too much textual content to checkout products/services from the shopping cart will only make the user frustrated. Even asking for too many permissions, information, or steps will make a mobile app slower and unresponsive.
That’s why designers create simple, easy, and less textual content to make the sign-up processes quick and hassle-free for all target audiences and users. They make the signing-in process and checkout straightforward, simple, and quick by only adding relevant information forms.
Never Forgets User-Friendly Buttons
UX design is all about simple, easy and quick actions through intuitive and summon gestures for your target audience to connect with you on the mobile app. You can add buttons for more user-friendly interaction and engagement on the app. Create and design your UX design architecture in such a way that it makes the movement along the app intuitive and decreases app abandonment. Focus on the buttons that are not too small, vivid, or too vague that your users cannot understand or tap on. Design prominent, simple instructed, standardized buttons that will help the audience to understand your app better and take action (purchase) quickly.
Never Forgets To Test
Testing UX design in the real world is very important. It helps to understand the app’s performance, how much time it is taking to load, and how smooth the gestures are. It also helps to understand if there are any glitches, coding issues, or bugs making the app slow. Mobile App testers never forget to test to improve and optimize their performance.
Though User Experience (UX) is a continuous process and a path that needs continuous attention and optimization. But the above-mentioned do’s and don’ts makes the UX design process easier and less time-consuming. Making the customer journey seamless needs a bundle of work that can be allocated to any UX design service provider in India for vigorous and strategized output.