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12 Different Types Of Graphic Design Services One Should Know

12 Different Types Of Graphic Design Services One Should Know

“The creative knowledge of planning, formulating, designing, and portraying the visual contents with a particular message targeted to an audience is the very foundation of graphic designs.”

With every digitized corner, we find graphic designs. They are the primary component of every successful online business and brand. They are the visual essence as well as the importance that creates a sense of engagement. They are used to make a strategic approach to land clients.

Graphic designs help in creating a sense of connection with its visual identity, thus targeting your audience. Let’s open the box comprising different types of graphic designs that every business head uses with the help of graphic design service providers.

Comprehensive List Of Different Graphic Designs

Every business head, entrepreneur, and marketer entails graphic design in their daily life.
Here are the different categories of graphic designs that encompass the digital workspace.

Branding & Visual Identity Graphic Design

The initial step of every graphic design for any business or client usually starts with brand and visual identity graphic design services. This type of graphic design holds seniority over other graphic designs, as it is the very first foundation of your online business, laying the foundation for a visual identity for your target market.

There are innumerable guidelines to this type of design process that makes the whole design procedure a lot easier and quicker.

There are many key elements to this concept such as-

  • Logo/Icons
  • Corporate designs
  • Illustrations
  • Typography/ Type Designs
  • Colour schemes

All these have different applications based on the choice of the clients and brand assets like-

  • Catalogues
  • Business cards
  • Social media
  • Marketable graphic design deliveries like ad campaigns
  • Websites

UI/UX Design

User Interface (UI) is referred as the design that makes the intangible product/service come alive. They make the particular product/service render visual and emotional satisfaction to the users.

Whereas, the job of User Experience (UX) is to render a seamless journey to the users by coming across that product/service.

Though User Interface (UI) and User Experience (UX) designs often come under the same umbrella but have different applications providing almost the same benefits.

They have a huge influential impact on the business encompassing a flawless browsing journey for the customers. Both boost the rankings and help in optimizing the website/app. Thereby enhancing the conversion rates. Their relevance lies with the SaaS (software-as-a-service) industry. UI/UX design services are largely used by the industry developers to complete projects.

Website Graphic Design

Website graphic designs measure that your business/brand website is creative, intuitive, authentic, and aesthetic. It is focused on the overall website elements.

The website design service providers have to think about portraying the information to the target audience in a visually appealing way. In short, they are the architect of the informational hierarchy to be presented on the website. This structural flow of information is arranged in such a way that the users can easily navigate and reach their search results.

Publication Graphic Design

Publication graphic designs collaborates with images, text, and other content creatively to support all your content visually. Publication designing is a published graphic design, each with its purpose to be fulfilled. They are traditional graphic designs that offer a great scope of awareness physically.

Some of the examples of publication graphic design are-

  • Catalogues
  • Brochures
  • Books
  • Newspapers
  • Magazines
  • Newsletters
  • Directories
  • Annual reports

Packaging Graphic Design

Packaging graphic design constitutes the creation of the overall visual appeal of any product’s packaging. Though it is a shelter of branding design but has a specific graphic design structure.

However, this type of graphic design requires a specialized skill set to protect the product. It includes specific use of sustainable materials, eco-friendly measures, and portraying a cost-effective approach to packaging.

Additionally, it must include some laments of UI/UX design flow for portraying the product packaging online with an intuitive design structure.

Advertising Graphic Design

Advertising graphic designs include a specific purpose design developed to promote any particular product/service in a target market through different paid promotional channels. It can be done through PPC advertising, print advertising, social media platforms, and so on.

This particular graphic design helps to create purpose-driven advertisements broadcasted through these above-mentioned channels. They are usually aligned with the current trend and lingo – staying relevant in the ever-changing digital world.

Some of the advertising graphics are in the form of-

  • Infographics
  • Carousels
  • GIFs
  • Video Ads

Print Graphic Design

Print graphic design is one of the oldest but is still in the race. It comprises specific technical requirements such as specific design programs, printing techniques, colour mixing, modes, and so on.

Print design is still used in different digital marketing industries to make physical copies of the graphic media that is produced in a variety of forms such as-

  • Magazines
  • Newspapers
  • Flyers
  • Brochures
  • Catalogues
  • Business cards
  • Newsletters
  • Directories
  • Annual reports
  • Menu cards for restaurants, hotels, salons, etc.
  • Album cover design
  • Book cover designs

Print design holds the basic designing module required in every business type, especially for small businesses within the local reach. Though they are the shelter of branding and identity design, it is a distinguished market. Many media outlets use printing marketing materials in their business as some examples are stated above.

Brochure Graphic Design

Brochure graphic designs are an important component of graphic design for businesses and brands. They are an integral part of the marketing tool for any organization to provide necessary information to its audience about its products and services.

Brochure design services are not only limited to the informative bit but also work as a catalyst for driving the audience to your brand/business. Therefore, they help in creating a brand identity and help in brand awareness. If designed with professionalism, creativeness, and authenticity – it holds the power of making a strategic approach to creating an impression in the viewer’s mind.

There can be both digital and print brochures with the most common type of folds like-

  • Half folds
  • Tri-fold
  • Z-fold
  • Roll fold

Motion Graphics Design

The motion graphics designs are a different presentation of designs with motions imbibed in them. They are now the most growing graphic design type seen largely in use in the digital industry. It has gained so much popularity because of the motion pictures, animations, texts, etc featured in various platforms like animated films, ads, videos, etc. such a process requires a lot of time to execute whereas costly to get done too.

Though it is costly and time-consuming, it is a beneficial investment for online businesses as it generates more than 80% of internet traffic. Therefore, proving its worth on promotional and commercial platforms.

Environmental Graphic Design

Environmental graphic design is a type of design that serves a very specific purpose in the design context. They are such a branch of graphic design that usually entails a mixture of-

  • Landscapes
  • Architecture
  • Interior designs
  • Urban Planning
  • Industrial Region

They are easy to navigate, memorable, and informative. As they are created by the surrounding it enhances the user’s personal experience. Such major examples of environmental graphic design that we often come across are-

  • Signage
  • Murals
  • Exhibitions
  • Office Branding
  • Event Spaces
  • Interior Design of Public places
  • Public transportation navigation
  • Stadium Branding

Product Design

Product graphic designs contain the digital attributes of portraying any product/service both physically and digitally. It also includes the elements of the UI/UX design flow. The job description of product designers is to align the target audience’s needs with the business objectives to reach maximum optimization.

Such a graphic design procedure entails prototyping, wireframing, and testing. It is a huge area to cover with complex product designing elements, needs, and preferences of both business owners and users. It can be categorized into three main branches-

  • System design- It includes the overall layout of the project so that users can shop more quicker with the seamless navigational flow.
  • Process design- It comprises the ongoing design process for any product/service.
  • Interface design- It entails the design creations imbibing visual sensations in the product/service outlook.

Vehicle Wrap Graphic Design

Vehicle wrap graphic design is now a well-known form of cost-effective digital promotion for any brand or business. They are typically designed on vehicles for outdoor advertising.

Rather than spending a lump sum of money on TV commercials, banners, hoardings, billboards, etc, you can opt for vehicle wrap design services. It is an attention-seeking graphic design form of advertisement if coordinated properly.

With the right hint and pop of colours, brand message, and graphic design elements, you are on the go of your brand name more engaging.


The strategic approach for the graphic design elements results in the very success of your brand and business. Graphic designs promote and advertise your business more artistically and creatively.

Any graphic design studio in India like Esolz Technologies Pvt Ltd can help you draw a lot of attention to your website or application with their specialized team dedicated to bringing out the best!