A great professional business logo enables your brand to stand out from the competition and be instantly recognizable. In this modern era of digital marketing and ever-expanding competition amongst businesses, your brand logo Design for customer plays an essential role in gaining the required attention.
Right from the start of drafting your logo on paper to having it printed on billboards, here in this blog post, we will talk about the 10 essential things you need to consider along the way.
Research and analyze the needs and goals of the business
Before commencing the design process, you are advised to conduct substantial research about the goals of the organization or business. One way to do it is by handing out a brand questionnaire or through a discovery call. The brand’s ethos and goals should be conveyed properly in the brand concept you create.
Do not follow trends
Trends in design will come and go, hence they are called trends. Some trends tend to stick for quite-a-while. On the other hand, some are just periodic fads. It’s essential to keep pace with the latest trends, but you must not rely on them blindly. It will impact your brand and the professional logo will become old quickly.
Create your logo in black & white first
Selecting the right colour palette is an overwhelming task for designers and clients alike at the start of a project. This is due to the availability of numerous colours to choose from. Therefore, it is beneficial to design the professional business logo in black and white at the beginning of a project, and then transition into colour.
Your logo should be scalable
The rule of scalability plays a major role during the design process of a logo. Since you will be placing your business logo on promotional items of various sizes.
Responsiveness of a professional brand logo design also plays an important role along with scalability. The way the logo changes at various sizes and orientations is the responsiveness of a logo design. This is the same reason why some brands animate the logo of the brand to keep it in mind while designing the logo.
You have to make sure the logo design looks good in every format to fit into every aspect of traditional and digital branding. This is why it is crucial to test the logo in different formats and versions.
Think outside the box
The goal of your professional brand logo designing is to be memorable and represent your brand’s values and aesthetics. You have to be imaginative and think out of the box until you come up with something unique and new to its truest sense. You have to experiment with innumerable styles, like negative space, and design something truly imaginative.
Strive for minimalism
Your business logo is unique but it does not necessarily have to be complex. You have to avoid complexity and focus on minimalism. You are advised to declutter your ideas and only add or delete design elements that make your design look simple. You can remove extra elements when in doubt.
You are advised to make use of a minimal colour palette and select shapes, icons, font styles, and symbols that adhere to the notion of minimalistic simplicity. You have to understand one thing: less is always more. Your professional logo becomes complex the moment you start adding extra elements to it.
Test your logo on various media
While the notion of scalability plays an important role in the success of a logo designing, you are advised to also test it out on different media. A logo on a business card or a pamphlet will be different from the one on a website.
Since there is a lot of difference between a personal computer, mobile, and print-based media, you have to test out your logo on different platforms like your website, mobile, printed packaging, and other marketing platforms. Your logo should look good in whatever format it is viewed on.
Your logo needs a core concept
Do you know what makes a logo powerful? It is the meaning that it conveys. Your logo should be able to uphold the message, values, and vision of your company. The logo design has to be unique and memorable, which can only be achieved by having a core concept with a simple message. You are advised to contain the temptation of literally showing what your business does. If you are a bicycle salesman, you do not need to have a bicycle in your logo.
Learn from the success of others
“Good artists copy. Great artists steal.” – Pablo Picasso.
You can always get inspired by the work of other designers and businesses, but it is foolish to blatantly imitate from them, and in this way, you will not be able to stand out from the competition. You will lose the spice your professional logo designing will add if it were unique if you copy directly from others. You are advised to learn from others who are successful, never emulate them, but always try ameliorating your designs.
Break the rules
Once you get full knowledge of the rules, start breaking them. Logos can be anything they want as long as they uphold your brand’s ethos and goals.
Prominent branding and advertising campaigns take a lot of time to create. But the above-mentioned points can help you in creating an enticing logo, saving much of your time in grabbing the attention of your potential clients, thereby aiding you in running a flourishing business.
Why don’t you get a professional brand logo designing from the top logo design company? If you are looking for logo design services at pocket-friendly rates then reach out to Esolz Technologies Pvt. Ltd., the top logo design company in India, offering comprehensive services at an affordable rate.