Mobile app design

Mobile App Design Strategies to Ensure a Better User Experience

In today’s era of advancement in Internet and digital media, every business hub is gearing up for their respective mobile app design strategies. Owing to the introduction of smartphones, tablets and other handheld devices, maximum organizations have made their brand messages accessible through the different mobile devices. The efficacies of a mobile app are galore – be it for maximizing the sales, generating more leads, fostering customer retention or easing their abilities to reach. Amidst this mobile prevalence, your brand needs a compelling mobile app to have the wind in its sail. You can zero in on some of these below-mentioned mobile app development strategies to ensure an impressive user-experience for your audiences –

Responsive design is the key:-

While churning out the User-Interface of a mobile application, you should never overlook the importance of making your app responsive, so it can be fully usable irrespective of the different screen sizes. Be it for tweaking the media queries, the JavaScript or the CSS, you need to keep an incessant tab on the different issues involved in displaying your mobile app on multiple handheld/mobile devices.

Iterate user-Interface design:-

It is indeed a compelling idea to iterate the Interface mobile app design for developing apps that can successfully engage more audiences and insist them to keep coming back in the days to come. With each of the successive iterations, not only the valuable lessons could be learned, but also sam important formulas could be re-applied for the upcoming mobile app development project.

Impress the end-users with a simplistic User-Interface:-

These days, a majority of mobile app developers misinterpret the maxim “keep things simple”, as they tend to design the User-Interface with an overly minimalist approach. Well, this is not the original connotation of the maxim. Keeping things minimal refers to the approach, wherein the first time end-users of a mobile app can open it with utmost ease and use it sans browsing through the detailed guidelines or instructions. To say it otherwise, a simple UI design should enable the users to perform a thousand of tasks using some simple steps. It can persuade your users to install the app and keep coming back in future.

An optimum approach begins with a graphical UI:-

A mobile application with a visually-appealing look and feel can always make a difference, in regards to the user-engagement. Be it for empowering the user-engagement or propelling them to keep returning to your app, a visually-enticing graphical UI can always do the wonders. The effective incorporation of a rich visual control can instruct your users about the way of interacting with an app.

Finger-friendly tap targets:-

The smaller touch targets seem to be harder to hit than the larger ones. While designing the mobile interface, it is better to make your targets large enough, so they get easier for the users to tap. You may create the controls that can measure a size of 7–10 m, so the users can easily tap them with their fingers.

Text content ought to be legible:-

When compared to the desktop computers, the smartphones and other handheld devices have relatively smaller screens. This said, one of the biggest challenges for the mobile app developers is to fit a lot of information within a small User Interface. You might get tempted to squish everything down for a perfect mobile design in order to offer enough information. But you must learn to resist this urge!

Make Interface elements visible:-

You ought to use the adequate color and contrast to help your users view and understand the content with a greater ease. Pick the primary, secondary and accent colors for your mobile application, which can support usability. Make sure to use ample color contrast between the core elements, so the users with even low vision can see and handle your app without any hassle.

Test your design:-

Sometimes, a mobile app design looks amazing on a large desktop screen but appears not even the least bit compelling when taken for a test on a mobile phone. Hence crops up the importance of testing a mobile app’s design across different mobile devices. You can treat your mobile app as an incessantly evolving entity, using data from the analytics and user feedback to continually improve the user experience.

In a nutshell:-

It is a hoax to think that your job is over, even when the mobile app development process seems to have come to an end. An app requires a periodic check-up and maintenance for keeping your intended users fully satiated. The show must go on – be it by constantly upgrading the app or amping it up with the exciting new features. The aim should be to keep the users engaged and entertained always.

A post by Tania Ghosh. 16th November, 2017.


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