Changing Trends in Digital Marketing: Effective Content Curation

Of all Digital Marketing Trends, Content Curation is becoming the most popular. People collect, organize and share quality content to strategically build up a strong fan following. This, especially, is popular with platforms like Facebook, Twitter, Pinterest and the unending list of social media podium.

But, as much as it is easy to comprehend the concept, executing it is equally difficult. The strategy needs patience and perseverance, consistency and commitment. You cannot just tweet today and not show up on Twitter for a month. Nor can you just pop up on Facebook out of the blue, share something and expect people to hit the ‘like’ button immediately.

Popularity doesn’t happen overnight. You have to earn it, more specifically, with a large audience that, in turn, would grow with TIME – the biggest and the most valuable resource you can ever dedicate to curating content. Here are some questions for you to ponder upon before curating any content:

Which kind of audience are you curating the content for?
In other words, it’s about identifying the kind of audience you want as your fan following. What context do you want people to know you in? What is your ultimate business goal? Which people do you think would be most interested in the content you share? Which genre of content do you think would be truly useful to your audience? Having clear answers to all these is very, very important.

Will you be able to stay focused and consistent forever?
Curate content regularly and very often. This will help you maintain a steady visibility always. But, this is easier said than done. Many great minds go out of focus only because of the lack of content curation consistency.

Should you care for the newbies?
The other challenge is to retain the standard that you originally had started off with. Most of the times, after a certain fan base is built up, content curators tend to forget to connect with beginners, focusing only on content that may not make any sense to them. For instance, if a person is new to Digital Marketing, he’ll want to know what it is all about and how to begin with it, rather than some technical analysis of recent trends.

What if you go off-topic someday?
So, if you are discussing Digital Marketing, you must do it with all heart. You cannot start off with a certain topic and beat around the bush later. Never think of starting a talk about small businesses and ending it with enterprise issues. Maintain the tag you initially wanted for yourself. Don’t, from ‘The SEO Expert’, become ‘The Movie Critique,’ or ‘The Interior Design Master’ later. It will be hugely confusing.

Good information over bad?
You are a content curator and you should definitely focus more on bringing out the best of the best for your audience. Don’t share crap. Be that sifter that separates the wanted from the unwanted. This is very important to build a stable trust factor. Allow people to count on you for quality information and not reject you for sharing rubbish.

Are you branding yourself or the company?
The point here is you are using your real name to curate content. Eventually, with every content that you share, it is only YOU whom people will know rather than your company.

Remember, you are using the social media dais as your soapbox, where people remember faces and names more than logos and brands.

A post by Chayanika Deka. 17th of November, 2014.


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