A visual pun is all about the dual meaning of an image and a word or two even – sometimes intended for sheer humor and sometimes to hide within a greater, deeper meaning. Words can never aptly describe a visual pun. Let’s look at some examples of best graphic design and hidden meanings in logos instead.
The Big Ten little story:
Big Ten Conference, the renowned and oldest Division 1 college athletic conference of USA was undergoing a logo change in 1990. And then, it decided to incorporate the number of member schools within this logo. The result – a cleverly crafted design yelling ‘Big Ten’ with an ’11’ showing in the negative space. This very number was the number of its member schools back in 1990. What a way to pun!
The Smiling ‘g’ of Goodwill:
Goodwill Industries International Inc., the training and placement provider for disabled, has a smiling face in its logo. When noticed carefully, this smiling face turns out to be a lower case ‘g’ – quite a dual meaning picture!
It’s the sun everywhere for Sun Microsystems:
Google up and look at the logo of Sun Microsystems. It’s an ambigram with four interleaved copies of the word ‘sun’. Quite an interesting graphic design idea and a puffed-up logo, it is!
The alphabet magic of Amazon:
Amazon did it best. The arrow heading from the ‘A’ to the ‘z’ of it, is enough to speak on behalf of this e-commerce king. It says, “We sell everything, from A to Z!” – the best graphic design idea out of the lot.
What does Baskin-Robbins do?
Well, it sells ice-creams. How many flavors? It’s 31. And how on earth did I know? Simple, the logo depicts it all. Look, there’s a 31 between Baskin and Robbins in it.
The FedEx logo – the eye trick:
An import-export business is a lot about speed and progress. FedEx understood it and decided to represent it in their logo. Notice the negative space between the ‘E’ and the ‘x’ – there’s an arrow hidden in between!
Sony Vaio – a nerd’s smart talk:
The Sony Vaio logo is unique and speaks of technology out-and-out. The ‘V’ and ‘A’ together form the shape of a wave. This represents the analog technology (Yes, it gets a little geek-ish here) and the ‘I’ and ‘O’ stands for the digital technology (Remember binary computing and the digits 1 and 0?). Thought-provoking indeed!
LG and the Pac-Man:
You won’t believe it until you see it for yourself. The LG logo hides the Pac-Man inside. Take the ‘L’ and fit it into the open ‘G’. You have your game hero there! Life’s really, really Good with the LG Pac-Man (wink).
Warrior head – the Spartan Golf Club:
Okay, a golf club should definitely depict something about golfing. The Spartan Golf Club did exactly that. The first look of the logo seems like a golfer in action. But upon close observation, you’ll learn that it is actually a Spartan warrior’s head. Nice dualism! Can we have the nominees for the best graphic design award, please? Sigh, if only we could.
A post by Chayanika Deka. 9th of May, 2014.